Thus providing users with more control over the autoplay capabilities on individual websites. The main goal of these policies was to improve a user’s browsing experience by eliminating distractions and surprising media playbacks of unmuted content. Updates to the autoplay policies in Safari and Chrome could have significant implications for both advertisers and content providersĪs of September 2017, Safari 11 on macOS and iOS, as well as Chrome for Desktop and Mobile introduced a new auto-play policy.
